Integrated marketing communications - Linton, Ian. 4 0 16; Morley, Kevin; 5 Chartered Institute of Marketing (Linacre House, Jordan Hill, Oxford :;Boston : Butterworth-Heinemann, 1995)
Published on behalf of the Chartered Institute of Marketing.;Includes index.
Professional.
Keywords: 2 -- 0; 6; Communication in marketing.;Advertising media planning. -- 20; 20; 2