TY  - BOOK
AU  - Linton, Ian.
AU  - Morley, Kevin,
ED  - 
ED  - 
ED  - Chartered Institute of Marketing.
ED  - 
SN  - 0750619384 (paperback)
SN  - 2
PY  - 1995///46
CY  - Linacre House, Jordan Hill, Oxford :;Boston
PB  - Butterworth-Heinemann
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication in marketing.;Advertising media planning
N1  - Published on behalf of the Chartered Institute of Marketing.;Includes index; 5; Professional
ER  -