Vinjamuri, David,  4  0  1964- <br/><br/>
Accidental branding :  how ordinary people build extraordinary brands /      6 
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David Vinjamuri. 
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<br/><br/>   Includes index. 
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<br/><br/>What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) --  Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.       
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<br/><br/> Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees.       
<br/><br/>   Adult.   
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<br/><br/><label>ISBN: </label>9780470165065 (hardcover);0470165065   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing);Entrepreneurship;Serendipity;Businesspeople;Branding (Marketing)    ------United States;United States;United States;United States----Case studies.;Case studies.;Case studies.;Biography.;Case studies.
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<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .V56 20082 
<br/><br/><label>Dewey Class. No.: </label>658.827 V763a 2008  / 222 
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