TY  - BOOK
AU  - Vinjamuri, David,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how ordinary people build extraordinary brands 
SN  - 9780470165065 (hardcover);0470165065
SN  - 2
PY  - 2008///;copyright 2008.46
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Branding (Marketing);Entrepreneurship;Serendipity;Businesspeople;Branding (Marketing)
KW  - United States;United States;United States;United States
KW  - sears0
KW  - Case studies.;Case studies.;Case studies.;Biography.;Case studies
N1  - Includes index; What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) --  Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword; 5; Adult
N2  - Provides the stories behind seven entrepreneurs who unintentionally created name brand products, including Julie Aigner-Clark of Baby Einstein, Gary Erickson of Clif Bar, and Roxanne Quimby of Burt's Bees
ER  -