Scott, David Meerman.  4  0   <br/><br/>
The new rules of marketing and PR :  how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /      6 
   New rules of marketing & PR    6     
David Meerman Scott. 
 - Second edition.   
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 - xxx, 289 pages     23 cm.     
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<br/><br/>   Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.;Includes index. 
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<br/><br/> Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.       
<br/><br/>   Adult.   
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<br/><br/><label>ISBN: </label>9780470547816 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.;Public relations.;Internet marketing.;Public relations.    ----------
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S393 20102 
<br/><br/><label>Dewey Class. No.: </label>658.872 Sco83n 2010  / 222 
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