TY  - BOOK
AU  - Scott, David Meerman.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 9780470547816 (paperback)
SN  - 2
PY  - 2010///;copyright 2010.46
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Internet marketing.;Public relations.;Internet marketing.;Public relations
KW  - sears;sears0
N1  - Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.;Includes index; 5; Adult
N2  - Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more
ER  -