TY  - BOOK
AU  - Dickson, Peter R.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0030177421 (hardcover)
SN  - 2
PY  - 1997///;copyright 1997.46
CY  - Fort Worth
PB  - The Dryden Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -