TY  - BOOK
AU  - Kotler, Philip.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : analysis, planning, implementation, and control 
SN  - 0137228511 (hardcover)
SN  - 2
PY  - 1994///;copyright 1994.46
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -