TY - BOOK AU - Brown, Tom J. AU - Suter, Tracey A., ED - ED - ED - ED - SN - 9781133958413 (paperback) SN - 2 PY - 2014///.46 CY - Mason, OH PB - South-Western, Cengage Learning KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Marketing research KW - sears0 N1 - Includes index; 5 ER -