TY  - BOOK
AU  - Iacobucci, Dawn.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780538481342 (paperback)
SN  - 2
PY  - 2012///;copyright 2012.46
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes index; 5
ER  -