4 0

Marketing and consumer research in the public interest / 6 6 Ronald Paul Hill, editor. - - - x, 230 pages : illustrations 24 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and index.



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Professional.











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0803971915 (paperback)

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Marketing research;Advertising;Consumer behavior.;Public interest.;Consumer education. ----Social aspects.;Social aspects.----20--


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HF5415.2 / .M3542 19962

658.83 M341 1996 / 220

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