Marketing and consumer research in the public interest - 4 0 16; Hill, Ronald Paul; 5 (Thousand Oaks, California : Sage Publications, 1996)
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Social aspects.;Social aspects. -- Marketing research;Advertising;Consumer behavior.;Public interest.;Consumer education. -- 20; 20; 2