TY  - BOOK
AU  - 
AU  - Hill, Ronald Paul,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0803971915 (paperback)
SN  - 2
PY  - 1996///;copyright 1996.46
CY  - Thousand Oaks, California
PB  - Sage Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social aspects.;Social aspects
KW  - Marketing research;Advertising;Consumer behavior.;Public interest.;Consumer education
N1  - Includes bibliographical references and index; 5; Professional
ER  -