TY - BOOK AU - Schoner, Bertram. AU - Uhl, Kenneth P., ED - ED - ED - ED - TI - : information systems and decision making SN - 0471762628 (hardcover) SN - 2 PY - 1975///46 CY - New York PB - John Wiley & Sons, Inc. KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Marketing research N1 - Authors' names in reverse order in the first edition; Includes bibliographical references and indexes; 5; Professional ER -