Zaltman, Gerald. 4 0
Marketing research : fundamentals and dynamics / 6
6
Gerald Zaltman, Philip C. Burger.
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- xxii, 744 pages : illustrations 24 cm.
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Includes bibliographical references and indexes.
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Professional.
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003003566X (hardbound)
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HF5415.2 / .Z342
658.83 Z14m 1975 / 2
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