TY  - BOOK
AU  - Zaltman, Gerald.
AU  - Burger, Philip,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : fundamentals and dynamics 
SN  - 003003566X (hardbound)
SN  - 2
PY  - 1975///;copyright 1975.46
CY  - Hinsdale, Illinois
PB  - The Dryden Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -