Duchessi, Peter, 4 0 1953-
Crafting customer value : the art and the science / 6
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Peter Duchessi.
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- xi, 193 pages 25 cm.
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Published in arrangement with : Purdue University Press, West Lafayette, Indiana.
Includes bibliographical references and index.
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Professional.
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8179920380 (hardcover)
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Customer loyalty.;Customer relations. --------20--
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HF5415.525 / .D83 20012
658.812 D857c 2002 / 2
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