Crafting customer value : the art and the science - Duchessi, Peter, 1953- 4 0 16; 5 (Mumbai, India : Jaico Publishing House, 2001)
Published in arrangement with : Purdue University Press, West Lafayette, Indiana.
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Customer loyalty.;Customer relations. -- 20; 20; 2