TY  - BOOK
AU  - Nagle, Thomas T.,
AU  - Hogan, John E.,;Zale, Joseph,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a guide to growing more profitably 
SN  - 9780132546133 (paperback)
SN  - 2
PY  - 2011///.;copyright 2011.46
CY  - Boston
PB  - Pearson
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Decision making
KW  - Pricing.;Marketing
N1  - Includes bibliographical references and index; Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing; 5; Professional
ER  -