Implementing e-commerce strategies : a guide to corporate success after the dot.com bust / 6
Implementing ecommerce strategies 6
Marc J. Epstein.
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- x, 208 pages : illustrations 25 cm.
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Includes bibliographical references and index.
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Examines the practical aspects of designing, executing, and successfully managing an e-commerce strategy that works and uses the experiences of thirty-two companies, both successes and failures, to explore key issues and problems.