TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 007053943X (hardbound)
SN  - 2
PY  - 1997///;copyright 1997.46
CY  - Boston, Massachusetts
PB  - Irwin/ McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Communication in marketing.;Sales promotion
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -