Greyser, Stephen A.  4  0   <br/><br/>
Cases in advertising and communications management /        6 
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Stephen A. Greyser ; with the collaboration of Robert J. Kopp. 
 - Third edition.   
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 - xvii, 681 pages :  illustrations   25 cm.     
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<br/><br/><label>ISBN: </label>0131161385 (hardcover)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising;Advertising    ----Management;Communication systems--United States;United States--20--Case studies.;Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5827  / .G75 19912 
<br/><br/><label>Dewey Class. No.: </label>659.1 G869i 1992  / 220 
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