TY  - BOOK
AU  - Greyser, Stephen A.
AU  - Kopp, Robert J.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0131161385 (hardcover)
SN  - 2
PY  - 1992///;copyright 1992.46
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management;Communication systems
KW  - Advertising;Advertising
KW  - United States;United States
KW  - Case studies.;Case studies
N1  - 5; Professional
ER  -