Research methods in mass communication - 4 0 16; (Guido Hermann), 1928-, Stempel, Guido H.;Westley, Bruce H.; 5 (Englewood Cliffs, N.J. : Prentice-Hall, Inc., 1981)
Includes bibliographical references and indexes.
Professional.
Keywords: 2 -- 0; 6; Research;Methodology.;Research;Methodology. -- Communication;Mass media -- 20; 20; 2