Engineering innovative products : a practical experience - 4 0 16; 1963-;1980- Woods, Roger,;Rafferty, Karen.;Murphy, Julian,;Hermon, Paul.; 5 (Chichester, West Sussex, United Kingdom : Wiley, 2014)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; New products.;Marketing. -- 20; 20; 2