TY  - BOOK
AU  - 
AU  - Woods, Roger,;Rafferty, Karen.;Murphy, Julian,;Hermon, Paul.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a practical experience 
SN  - 9781118757734 (paperback)
SN  - 2
PY  - 2014///]46
CY  - Chichester, West Sussex, United Kingdom
PB  - Wiley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - New products.;Marketing
N1  - Includes bibliographical references and index; 5
ER  -