TY - BOOK AU - Ulrich, Karl T. AU - Eppinger, Steven D., ED - ED - ED - ED - SN - 0072471468 (paperback) SN - 2 PY - 2004///.;copyright 200446 CY - Boston PB - McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Management KW - Industrial management.;Production management.;Industrial engineering.;New products N1 - Includes bibliographical references and index; 5; Professional ER -