TY - BOOK AU - Rodrigues, Carl. AU - ED - ED - ED - ED - TI - : a cultural approach SN - 0314067418 (hardcover) SN - 2 PY - 1996///.;copyright 1996.46 CY - Minneapolis/St. Paul PB - West Publishing Company KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Management;Social aspects.;Social aspects KW - International business enterprises;Strategic planning;Intercultural communication N1 - Includes bibliographical references and indexes; 5; Professional ER -