TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline, Michael D.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0324201400 (paperback)
SN  - 2
PY  - 2005///.46
CY  - Mason, Ohio
PB  - Thomson / South-Western
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes bibliographical references and index; 5; Professional
ER  -