TY  - BOOK
AU  - Kotler, Philip.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0130497150 (paperback)
SN  - 2
PY  - 2003///.;copyright 200346
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -