McCarthy, E. Jerome  4  0   <br/><br/>
Basic marketing :  a global-managerial approach /      6 
       6     
E. Jerome McCarthy, William D. Perreault, Jr. 
 - Eleventh edition.   
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 - xxii, 763 pages :  colored illustrations   27 cm.     
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 - The Irwin series in marketing     .
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 - The Irwin series in marketing.  0       .
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/>   5 
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<br/><br/>   Professional.   
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<br/><br/><br/>5     
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<br/><br/><label>ISBN: </label>025610509X (hardcover)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing;Export marketing    ----Management.;Management.;Management.--United States--20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 19932 
<br/><br/><label>Dewey Class. No.: </label>658.8 M127b 1993  / 220 
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