Basic marketing : a global-managerial approach - McCarthy, E. Jerome 4 0 (Edmund Jerome)16; Perreault, William D.; 5 (Burr Ridge, Illinois : Irwin, 1993)
Includes bibliographical references and indexes.
Professional.
Keywords: 2 -- 0; 6; Management.;Management.;Management. -- Marketing;Marketing;Export marketing -- United States -- 20; 20; 2