TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a global-managerial approach 
SN  - 025610509X (hardcover)
SN  - 2
PY  - 1993///;copyright 1993.46
CY  - Burr Ridge, Illinois
PB  - Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management.;Management
KW  - Marketing;Marketing;Export marketing
KW  - United States
N1  - Includes bibliographical references and indexes; 5; Professional
ER  -