Perreault, William D.  4  0   <br/><br/>
Basic marketing :  a global-managerial approach /      6 
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William D. Perreault, Jr., E. Jerome McCarthy. 
 - Fifteenth edition.   
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 - xli, 793 [22] pages :  illustrations   28 cm.     
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 - McGraw-Hill/Irwin series in marketing     .
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 - McGraw-Hill/Irwin series in marketing.  0       .
<br/><br/>   McCarthy's name appears first on the earlier edition. 
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
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<br/><br/><label>ISBN: </label>0072525231 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    ----Management.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 20052 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 222 
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