Basic marketing : a global-managerial approach - Perreault, William D. 4 0 16; (Edmund Jerome) McCarthy, E. Jerome; 5 (Boston, Mass. : McGraw-Hill, 2005)
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Keywords: 2 -- 0; 6; Management. -- Marketing -- 20; 20; 2