TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a global-managerial approach 
SN  - 0072525231 (paperback)
SN  - 2
PY  - 2005///46
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - McCarthy's name appears first on the earlier edition; Includes bibliographical references (p. 725-787) and indexes; 5
ER  -