Advertising : principles & practice - Wells, William, 1926- 4 0 16; (Sandra Ernst), 1944- Burnett, John,;Moriarty, Sandra E.; 5 (Singapore : Pearson Education Asia Pte. Ltd., 2000)
Includes bibliographical references and index.
Professional.
Keywords: 2 -- 0; 6; Advertising. -- 20; 20; 2