TY - BOOK AU - Cutlip, Scott M. AU - Center, Allen H.,;Broom, Glen M., ED - ED - ED - ED - SN - 9813026642 (paperback) SN - 2 PY - 1994///;copyright 1994.46 CY - Singapore PB - Prentice Hall , Simon & Schuster (Asia) Pte Ltd. KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations N1 - Original American edition published by Prentice-Hall Inc., Englewood Cliffs, NJ; Includes bibliographical references and index; 5; Professional ER -