Johnson, James A., 4 0 1954-

Managing health education and promotion programs : leadership skills for the 21st century / 6 6 James A. Johnson, Donald J. Breckon. - second edition. - - xvii, 325 pages : illustrations 23 cm. - - - - - . - . - 0 . - . - 0 .

Rev. ed. of: Managing health promotion programs / Donald J. Breckon. 1997.

Includes bibliographical references (p. 299-308) and index.

Evolution of health education, health promotion, and wellness programs -- Evolution of management, administrative, and leadership theories -- Health and quality of life in the 21st century -- Organizational dynamics -- Board governance and responsibility -- Organizational charts -- Legal and ethical issues -- Job descriptions -- Recruiting and hiring -- Compensation -- Performance incentives and motivation -- Performance appraisals -- The paper trail or electronic record -- Career management -- Budgeting -- Fiscal control and accountability -- Grant writing -- Planning -- Marketing and the media -- Program evaluation -- Technology and information systems -- Influencing public policy -- Leading and managing into the future.

5

















5





9780763742379 (paperback : alkaline paper);0763742376 (paperback : alkaline paper)

2 = =







2006022681

2




2 --0------


6 --0-- 2 --------



0 2 --


--20------





Health promotion.;Preventive health services;Health Promotion;Leadership. ----Administration.;organization & administration.----20--


--------20--


----2

RA427.8 / .J64 20072

/ 2

/

/