TY - BOOK AU - Sharma, Manoj. AU - Romas, John Albert. ED - ED - ED - ED - SN - 9780763749484 (paperback : alkaline paper) SN - 2 PY - 2008///.;copyright 2008.46 CY - Sudbury, Massachusetts PB - Jones and Bartlett Publishers KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - methods.;methods KW - Health promotion.;Health education.;Health Education;Health Promotion;Models, Theoretical N1 - Includes bibliographical references and index; Health education and promotion -- Planning models in health education and health promotion -- The health belief model -- The transtheoretical model -- The theory of reasoned action and theory of planned behavior -- Theories of stress and coping -- Social cognitive theory -- Social marketing -- Diffusion of innovations -- Freire's model of adult education; 5 ER -