TY - BOOK AU - AU - Schement, Jorge Reina. ED - ED - ED - ED - SN - 0-02-865386-6 (set : hardcover : alk. paper);0-02-865383-1 (v. 1 : hardcover : alk. paper);0-02-865384-X (v. 2 : hardcover : alk. paper);0-02-865385-8 (v. 3 : hardcover : alk. paper) SN - 2 PY - 2002///.46 CY - New York PB - Macmillan Reference USA KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Communication KW - Encyclopedias N1 - Includes bibliographical references and index; 5 ER -