TY  - BOOK
AU  - Post, Karen.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how brands gone bad returned to glory...and the seven game changers that made the difference 
SN  - 9780071775281 (hardcover)
SN  - 2
PY  - 2012///46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Brand name products.;Branding (Marketing).;Technological innovations
KW  - sears;sears;sears0
N1  - Includes bibliographical references and index; 5; Professional
ER  -