TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven William,;Rudelius, William,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the core 
SN  - 9780073381060 (paperback)
SN  - 2
PY  - 2009///;copyright 200946
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references (p. 447-467) and indexes; 5
ER  -