Larréché, Jean Claude. 4 0

MARKSTRAT : a marketing strategy game : participant's manual 6 6 Jean-Claude Larréché, Hubert Gatignon. - - - 60, [62] p. : ill. 28 cm. - - - - - . - The Scientific Press business & economics series . - 0 . - . - The Scientific Press business & economics series 0 .







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