TY  - BOOK
AU  - Larréché, Jean Claude.
AU  - Gatignon, Hubert,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a marketing strategy game : participant's manual
SN  - 894260103
SN  - 2
PY  - 1977///;copyright 1977.46
CY  - Palo Alto, CA
PB  - Scientific Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Management games
N1  - 5
ER  -