TY - BOOK AU - Mencher, Melvin. AU - ED - ED - ED - ED - SN - 697270017 SN - 2 PY - 1996///];copyright 199646 CY - Madison [WI] PB - Brown & Benchmark KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Style manuals KW - Journalism;Writing.;Mass media N1 - Includes bibliographical references and indexes; 5 ER -