TY - BOOK AU - AU - Stempel, Guido H.;Westley, Bruce H. ED - ED - ED - ED - SN - 137739877 SN - 2 PY - 1989///];copyright 1989.46 CY - Englewood Cliffs, N.J. PB - Prentice Hall KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Research;Methodology.;Research;Methodology KW - Communication;Mass media N1 - Includes bibliographical references and indexes; 5 ER -