Brooke, Michael Z. 4 0
New product development : successful innovation in the marketplace / 6
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Michael Z. Brooke, William R. Mills.
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Reprint. Originally published: New York : International Business Press, ©2003.
Includes bibliographical references (p.209) and indexes.
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ISBN: 81-7992-196-4 (hardback)
ISSN: 2
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Subjects--Topical Terms: New products. --------20--
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LC Class. No.: HF5415.153 / .B76 20032
Dewey Class. No.: 658.5/75 / 221
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