New product development : successful innovation in the marketplace - Brooke, Michael Z. 4 0 16; Mills, William R.; 5 (Mumbai : Jaico Publishing House, 2004)
Reprint. Originally published: New York : International Business Press, ©2003.
Includes bibliographical references (p.209) and indexes.
Keywords: 2 -- 0; 6; New products. -- 20; 20; 2