TY  - BOOK
AU  - Brooke, Michael Z.
AU  - Mills, William R.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : successful innovation in the marketplace 
SN  - 81-7992-196-4 (hardback)
SN  - 2
PY  - 2004///;copyright 200346
CY  - Mumbai
PB  - Jaico Publishing House
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - New products
N1  - Reprint. Originally published: New  York : International Business Press, ©2003; Includes bibliographical references (p.209) and indexes; 5
ER  -